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Web Sites Optmization Tips

Written by Administrator
Saturday, 04 April 2009 19:07
Some following tips are derived from the book High Performance Web Sites (O’Reilly) by Steve Souders: Make fewer HTTP requests to reduce object overhead. Use a content delivery network. Add an Expires header. Gzip/compress text components. Put stylesheets at the top in the head. Put scripts at the bottom of the body. Avoid CSS expressions which are CPU-intensive and can be evaluated frequently. Make JavaScript and CSS files external. Reduce Domain Name System (DNS) lookups to reduce the overhead of DNS delay by splitting lookups between two to four unique hostnames. Minify JavaScript. Avoid redirects which slow performance. It’s better to CNAME or alias. Remove duplicate scripts to eliminate extra HTTP requests in Internet Explorer. Configure ETags for sites hosted on multiple servers. FileETag none in Apache removes Etags to avoid improper cache validation. Make Ajax cacheable and small to avoid unnecessary HTTP requests.

Online Marketing vs. Advertising -

From San Antonio

What's the best way for your small or midsize comapny to spend its marketing dollars: advertising or building out your company Web site? According to a new report, SMBs are voting with their balance sheets, as "non-advertising" efforts by SMBs is expected to triple in the next few years, while remaining a fraction of overall ad spending.

The report from Borrell Associates, called Main Street Goes Interactive: How small businesses are spending their online dollars, says SMBs spent a total of $6.8 billion online marketintg last year, and that figure is expected to grow to $7.4 billion by 2013.

The makeup of that spend is changing, however. Display ads on the Web now account for 54% of SMB online budgets, but the percentage of online marketing spend that goes to display ads is expected to fall significantly as companies triple their "non-advertising" Web investments to $1.63 billion by 2013.

10 Steps to a Web 2.0 Company

From Houston

1. Solve the smallest possible problem (that is still big enough to matter) for the user and know exactly what problem you're trying to solve. Google's first and primary job was very simple: Help people find stuff. They didn't start layering on everything else until much later. Brad calls this the "narrow point of the wedge." Its the easiest, simplest version of what you're trying to do... the smallest bite your users will ever have to chew--small enough to get hooked on very easily.

The Best Search Engine Optimization

From Boerne

Everywhere one looks when he/she owns a website that is designed to engage in e-commerce, people are talking about SEO or search engine optimization. The stated purpose of SEO is to help a web site achieve a higher ranking in the search engine results when someone types in a keyword search for an item that site carries. Unfortunately, many savvy business people have no idea how to achieve the best search engine optimization.

Next Generation Web 2.0 Applications

From San Antonio

I've been spending a good amount of time the last several weeks getting ready for the workshop session I'll be giving at Web 2.0 Expo next week in San Francisco on building next-generation Web 2.0 applications. What does "next generation" mean compared to what we were doing a couple of years ago with Web 2.0? A good number of things as it turns out.

We're currently seeing that newer